In fact, Email Marketing is still a great way to do direct marketing.
In this article, I will tell you
What is Email Marketing?
What are the advantages and disadvantages of Email Marketing?
What tools are available for email marketing?
How to make email marketing effective?
What is Email Marketing?
When we use email to contact our customers, this method of marketing is called email marketing.
Email is a very quiet and effective way of communication.
Email Marketing is such a science that if we gain skill in it then we can do a lot of business using it.
According to me, in the field of digital marketing, there are only two assets which stay with you in the long term,
One is your WEBSITE
The Second one is your EMAIL LIST
All other social media apps will come and go,
Your website and your email list will never leave you.
There are many types in Email Marketing,
According to the purpose of email marketing, it is divided into,
such as
Welcome Emails
Information Emails
Transactional Emails
Newsletter Emails
Lead Nurturing Emails
Sponsorship Emails
Sales Letter Emails
Re-Engagement Emails
Brand Story Emails
Review Request Emails
And others
Advantages and Disadvantages of Email Marketing
Email marketing has many Advantages:
Cheap – Email marketing is considered cheaper than other marketing methods.
Easy – Email marketing is easy to learn and use.
Target audience – Email marketing can precisely reach the audience you are targeting
Target Message – The message you want to give or understand to the other person, you can clearly tell and explain it in detail.
Non Disturbing – Email marketing is considered to be more peaceful than social media because the customer reads the email only when he has time.
Non-irritating – Due to email marketing, the customer does not get irritated easily.
Long Format – In email marketing you can say anything in detail and can also explain it in detail using photos, videos.
Easy to unsubscribe – If a customer gets upset with email marketing, it is easy for him to get out of your list i.e. unsubscribe.
Easy Tracking – You can track every email sent through email marketing, whether that email was delivered or not, opened or not, whether the link was clicked or not, etc.
Professional – Email marketing is considered more professional than other methods and most customers read all emails carefully.
Disadvantages of Email Marketing
Although there are no specific disadvantages of email marketing, but if email marketing is used incorrectly, it can cause some disadvantages like
If the email list is filled with meaningless email ids, then the cost of email marketing starts looking expensive.
If emails are sent without good content, customers get bored and start ignoring them.
Customers can easily opt out of your email list by unsubscribing. This should always be remembered.
Email Marketing Tools
There are many email marketing tools available in the market.
We should keep these things in mind before selecting a good tool
The deliverability of the tool should be good. Meaning, how many percent of sent emails are delivered?
Inbox – Do sent emails reach Inbox or Spam folder or Promotion folder?
How easy is the tool to use
What is the cost of the tool, how expensive is it?
Does it allow you to clean and maintain an email list?
Whether there are regular features like broadcast and sequence or not
It would be better if there is automation.
There are a lot of email marketing tools available today.
To get good results in email marketing, consider these things
Create your own email list
Never Buy Leads
Always Respect Your Customers
Always provide some value in emails
Don't send emails just for the purpose of selling them.
The more heartily you write an email, the more the person will like it.
Send email on a fixed schedule
Use photos and videos in emails
Create segments in your email list according to the characteristics of the customer/lead and then write emails keeping those qualities in mind so that the reader likes and understands more.
Personalize the email, like write the email in the name of the customer, do not send the common email to everyone.
Keep in mind that most people now read emails on mobile, so pay attention to how your email will appear on mobile.
When should the email be sent, optimize it according to your customer, that is right timing is also important.
Email design should be clean and beautiful
Remove cold leads from your email list, i.e. those leads who never respond. keep the list clean
Take advantage of A/B testing if you have multiple email ideas for the same topic.
The more you use automation, sequences and auto responders, the better it will be.
Uses of Email Marketing
Email marketing can be used for many things
Affiliate Marketing
Blogging
CRM – Customer Relationship Management
Newsletter Circulation
To notify transaction
To send information
To give feedback
for selling courses
To Sell Products/Services
Conclusion
Email Marketing is a unique method of direct marketing and it should be used fully.
Even today, thousands of people run and manage their business through Email Marketing.
This is always a very effective method for affiliate marketing, blogging and selling products or services.
There are many good tools available in the market, most of which are free to start with.
should take advantage of
Practice is the best teacher to learn Email Marketing well.
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