SEO Vs SEM – The Big Difference Between Search Engine Optimization and Search Engine Marketing!

Search Engine Optimization (SEO) and Search Engine Marketing both are great ways to get quality audience from search engines on your website. But many people consider these two as one whereas there is a lot of difference between them. So let's understand the 'difference between SEO and SEM' today.

What is SEO (Search Engine Optimization) and why is it important?

If you want to bring quality audience to your business website or your blog which can give excellent conversion, then Search Engine Optimization is a better way for this. The name of Search Engine Optimization itself explains its meaning. Optimizing and preparing your website and the content present in it in such a way that it can rank in the search engine is called Search Engine Optimization.

Search Engine Optimization includes many things like Content, Pagespeed, Backlinks, Website Design, Page Structure, Keyword Placement etc. Apart from this, the brand value of your website and the clicks it is getting from search engines also affect the ranking of the website in search engines.

Actually, people search the kind of content or product they are interested in on the search engine and after that they visit the websites mentioned in the results. That is, if someone is coming to your website from Search Engine, it means that he is interested in your content and this is why the audience coming from Search Engine is seen as Quality Audience.

Through Search Engine Optimization, the website and the content present on it are optimized in such a way that the audience comes to it organically, without investing any special money. In a way, this is a free way to bring quality audience to your website, but for better conversion, your content should also be strong.

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What is SEM (Search Engine Marketing)?

In Search Engine Optimization, you optimize your website to bring traffic from Search Engine and do not spend any money, but in Search Engine Marketing, money is spent by marketers and website owners to bring traffic to the website from Search Engine. The traffic that comes to the website through Search Engine Marketing i.e. SEM includes both organic and paid traffic.

Search Engine Marketing is also easily understood from its name. The marketing done to get benefits for your business or website through search engines is called search engine marketing. Search Engine Marketing also includes Search Engine Optimization which brings organic traffic but also includes paid ads appearing on search engines.

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SEO vs SEM: Difference between Search Engine Optimization and Search Engine Marketing

Both Search Engine Optimization and Search Engine Marketing are used to bring traffic to the website from Search Engines, in such a situation people often consider both of them as one but there is a lot of difference between them.

The main difference between Search Engine Optimization and Search Engine Marketing is that Search Engine Optimization is used to bring organic search results from Search Engine, whereas Search Engine Marketing is used to bring traffic from Search Engine in both organic and paid ways. is done.

To understand this in simple language, first you have to understand the results coming in search engines.

Whenever you search any keyword in any search engine like Google, then in the result that comes in front of you, some ads appear at the top, where 'Ads' tag is also attached. Those ads are paid and run by those websites which are showing there. At the bottom comes the normal result, this website is not paying any money to the search engines to rank itself on the search engines i.e. it is getting organic traffic.

Of these, Search Engine Optimization means only those websites which are ranking in search engines without running ads and are getting audience in an organic way. On the other hand, the websites which are paying money to rank in search engines or in other words are running ads, also mean Search Engine Marketing.

In simple language, the objective of Search Engine Optimization is to get traffic from Search Engine organically while Search Engine Marketing is to get visitors to the website by showing ads of your website in the paid area of the search engine. Apart from this, SEO is also included in Search Engine Marketing in which the website invests money and tries to bring traffic to the website through organic means.

To understand this in simple language, see the SEO vs SEM Comparison Table given below:

Search Engine Optimization

Search Engine Marketing

This is a method to raise the position of the website on the search engine.

This is an online marketing technique for website promotion through advertising and SEO.

SEO is considered a part of SEM

SEM is a type of marketing in which to get benefits from Search Engines

It may take time to get benefits

Instant results can be obtained in this

In this the website is promoted in an organic way.

This includes both organic and paid methods.

it costs nothing

it costs money

The following things are included in Search Engine Optimization

1.On Page SEO: In this you have to optimize your website in such a way that it can be indexed by search engines. Apart from this, you also have to prepare your content in the same way. Placement of the keywords on which you want to rank your website is also included in On-Page SEO.

2.Off Page SEO: Backlinks are mainly included in Off Page SEO. In this, to increase the authority of the website, you have to get quality links from related sites or from sites with high authority, due to which your website comes in the eyes of both search engines and audience.

3.Technical SEO: Many times such technical problems arise in the website due to which the website is not crawled and indexed by search engines. In such a situation, through Technical SEO it is confirmed that the search engine can index and crawl your website.
4.User Interaction Signals: To bring the website to a good rank in the search engine, it is also necessary to keep in mind that after coming to your website, the person stays on it, if your website is left immediately then it will reduce the Bounce Rate. It will increase and Google will understand that there is no valuable content on your website, due to which your ranking will go down.

The following things are included in Search Engine Marketing

1.SEO: Many people think that only bringing traffic from Google through ads is SEM but it is not so at all. SEO is also included in Search Engine Marketing so that organic traffic can be obtained on the website. SEO is a good option to earn great profits at low cost in search engine marketing.

2.Bidding: No matter which search engine you use, it is not so easy to get your website in the Ads section anywhere. Because there are other people like you who are paying money to search engines to run ads on their website. In such a situation, you have to bid for it, the one who bids best on any keyword gets his place in the paid area as per his bidding.

3.Quality Score: Just bringing your website to the paid section by paying money is not enough, you also need better Quality Score so that people can come to your website. Quality Score is an important thing for Google Ad Matric in which Google assesses CTR, Landing Page etc. and checks whether your website is worthy of the keyword on which you want to rank or not. If you have high quality score then you also get discount on every click.

4.Ad Copy: To increase CTR, it is important that your Ad Copy is better. Ad copy is what people see in your ad. Title and description etc. are included in this. If you design better Ad Copy then you will get good CTR and Quality Score so that you will have to pay less money for the same click.

SEO vs SEM Comparison: Which is better between search engine optimization and search engine marketing?

Traffic coming from search engines is considered a quality audience from which better conversion can be achieved. One of the main reasons for this is that the person who comes to your website from search engine is interested in the content present on your website or your service and product.

In such a situation, both SEO and SEM are better options in online marketing. But if your budget is low and you do not want to spend much money then SEO is a better option for you which can get you benefit from search engine without any special expense.

Apart from this, today's audience is very smart which knows which result is an Ad and which is Organic Result, so the content ranked by SEO gets more clicks. But getting your website ranked through SEO is not easy. This may take you several days or even several months, on the other hand, by paying money through SEM, you can bring your instant website to search engine results.

So it completely depends on your website, your business model and your budget whether you should choose SEO or SEM.


In today's time, every person has access to the Internet and uses it well, so online marketing is one of the best options to get profit for the business. Both SEO and SEM are better options to get quality audience. We have explained the 'difference between SEO and SEM' (SEO vs SEM in Hindi) in this article, so now you can choose which one you want to pay more attention to.