9 Steps To Create Result-Oriented Social Media Marketing Strategy For 2024-2025

Hello Friends! How are you all?

Many of you might have started making strategies for your bright future and preparing a list of important things to grow your business.

In today's era, Internet has solved many problems of people. This is the reason why people consume more content instead of delivering content and spend their time on social media.

According to a survey, about 3.7 Billion people use the Internet in this world, but the question is, how will you reach so many people, find your Target Audience and generate a good revenue by promoting your business?

The answer is through proper use of Internet & Social Media.

But you will probably say that we already use the internet and we also know how to use social media, so what is new in this?

The new thing in this is that you have to make strategies to promote your business which are called Social Media Marketing Strategies.

Before understanding Social Media Marketing Strategies, let us tell you what is Social Media Marketing.

Social Media Marketing means promoting your business and adding new customers using various social media platforms.

There are different types of it (Social Media Marketing Types) like Influencer Marketing, Content Marketing, Paid Ads, etc.

If you want to know more about SMM Technique then read this blog. In this we have mentioned it in detail.

Let us now understand about the Top Social Media Marketing Strategies using which you can take your business from top to bottom. 

Define Your Goal

Before starting any marketing strategy, it is very important to know the goal. By defining the goal, it becomes clear what is your objective behind promoting the business.

May be your motive,

Creating Brand Awareness: For this you will have to increase your reach and share more and more quality content on different platforms.

Selling Product & Service: For this you will have to tell your prospects about the benefits of your product or service.

Generating Leads: For this you will have to select those platforms where people related to your business spend more time. Also they will have to give valuable information.

Bringing traffic to your business website: Only those people will come to your website who will be able to relate to what you say and who will like your content.

Creating Community: For this, you can create some valuable content by collaborating with other successful people related to your field, like – Collaboration Videos, Reels, Posts, etc.

It is not necessary that you have only one goal; There can be different goals also. There is a need to achieve them and move forward step-by-step.

Also keep one more thing in mind that all your goals should be SMART.

SPECIFIC (S): Specific Goal does not let you deviate from your goal, because you have clarity about what you want.

MEASURABLE (M): By making the goal measurable, you can check your progress. Example – Goal of selling 1 lakh products by the end of next year!

ATTAINABLE (A): Make the goal such that it can be achieved.

RELEVANT (R): Relevant Goal is related to your business and is realistic.

TIME-BOUND (T): To achieve the goal, there must be time limitation so that you can remain focused & disciplined.

Search your target audience and understand them

After creating a goal, you have to search your target audience and collect some important information about them.

For this you have to create a Customer Persona, under which some special things have to be kept in mind.

You need to know your audience's age, gender, interest, likes-dislikes, etc. Information has to be obtained about.

It has to be seen what kind of content they like to watch, in which form they like to watch, when they like to watch, etc.

Also, it has to be understood on which social media platforms they spend their time.

By knowing the target audience, you can adjust your SMM strategy in the same way and also you get to know when, what, and on which platform you have to post your content.

Analyze Your Competitors

Now that you have chosen an industry, it is not possible that there are not other people in it. All these people who deal in products & services related to your field are called your competitors.

By doing competitor analysis, you get to know what kind of content your competitors are posting and what your target audience is liking.

Because your competitors are posting certain types of content only on a few platforms, this gives you information about what kind of content your target audience is liking. After this you focus only on that specific content.

By doing competitor analysis, you also get to know which platform your competitors are using more and which platform they are not paying much attention to.

You can focus more on those platforms on which your competitors are not paying much attention and generate leads.

Select the right platform for your business

It is very important to choose the right platform for your business. This gives you the freedom to post the right kind of content at the right time.

Sometimes it may happen that the social media platform on which you are focusing more does not have your target audience. In such a situation, both your time and money will be wasted.

It is not necessary that you target only one platform for your business, you can do more than that.

But, the thing to understand is that on all platforms you have to post content according to the interest of your audience.

If this does not happen then it will be a waste of time for you which is not a good thing for any business owner.

Optimize Your Social Media Platforms

It is very important to optimize social media platforms.

If you want to give a professional feel to your business, then it is very important to create accounts on various social media platforms, post content and interact with your users.

Optimizing these different platforms increases the traffic of your website and increases the reach of your business, which is important for the growth of any business.

If you want to know more about Social Media optimization Benefits then definitely read our detailed blog.

Create Your Content Calendar and Prepare a Publishing Schedule

It is true that “Content is King”, but if you do not deliver that content at the right time and in front of the right people, then the importance of that content will be lost.

If you do any business, you have to add people to it and make customers. But, if you are not disciplined then how will you be able to attract people with your content, your words and your information?

While creating a content calendar, you will have to see which time is best to post content, at which time most of your audience is online and on which platform the content works best.

After knowing all these things, you will have to prepare your Content Calendar & Publishing Schedule.

Extra Tip*: Always have a Social Media Manager who can answer questions on your posts. By giving Quick & Quality Response you are able to engage well with the customer.

Start Posting Quality Content

This is the most important step of Social Media Marketing Strategy. The steps written above do not matter at all if you do not post quality content.

While posting quality content, you have to keep some things in mind:
  • Your content should be related to your business and your confidence level should be visible in whatever information you are giving.
  • It is important to keep the content according to the social media platform, because the type of content you are posting may not be best suited on that platform.
  • There should be discipline in posting content, otherwise people will not take you seriously and you will lose the opportunity to generate leads.
  • Every Social Media Platform offers some advantages to its users, so do not forget to use those advantages in your content.

Track & Analyze Content Performance

You created goals for your business, started making strategies on them and started posting content.

But, if you do not analyze your strategies and content, then how will you know what is working for you and what is not?

You may be running different campaigns for lead generation, in such a situation you will have to see which campaigns are performing well and which are not.

For this you will have to track and analyze the performance of your campaigns.

Adjust content as per performance

After analyzing & tracking content performance comes adjusting your best social media marketing strategies.

After analyzing the strategies, some results come based on which you have to make some changes in the content.

For example – while analyzing your content, you came to know that people are liking watching your reel content more on Instagram, which you were not even paying that much attention to.

In this situation, now you will have to make a slight change in the strategy of posting content and pay more attention to Instagram Reels so that you can get maximum engagement on your content and increase your reach.

To make your work easier, you can also take help of some Marketing Automation Tools. The specialty of all these tools is that by using them you do not need to do all the work yourself and your precious time is saved.

Read Also : Marketing Automation – Do You Really Need It?


Internet access has now made most tasks easier. People are shifting their businesses online and earning good income.

Many marketing strategies are used to take business online and connect customers, which also includes Social Media Marketing Strategy.

In this blog, we mentioned the Best Social Media Marketing Strategies for the year 2024 and learned how you can implement these strategies in your business and create a highly profitable business.

If you also do any business or are thinking of starting it in the new year, then it is important for you to implement all these Best Social Media Marketing Strategies.

So tell me how did you like today's blog? You can put your views in the comment box given below.